Every post

Findings, playbooks and teardowns from our scans of small-business websites, newest first.

October 2026

Meet Clikiti Research: open data on how small-business websites treat the people who use them

Most people meet a local business through its website first, yet almost nobody measures those websites in the open. Clikiti Research does: 20 reports and 3,210 websites so far, free to use under CC BY 4.0. Here is why we do it, where it is going, and how to work with us.

Oct 16, 2026 · 4 min

Three illustrated cats in white lab coats study a wall covered in hundreds of website screenshots, sticky notes and red string, while a black cat in a stealth suit and night-vision goggles drops from a ceiling vent on a rope to grab a glowing folder of secret data

Salons and barbersPitch playbook

The walk-in pitch: selling a salon website at the front desk

Salons and barbershops are businesses people walk into, and so can an agency. This playbook is the visit: a five-minute check on your phone outside, what to say at the desk, a leave-behind card with three numbers from our study of 193 salon websites, and the follow-up.

Oct 15, 2026 · 4 min

A web agency owner shows a laptop to a salon owner in a black apron at a reception desk beside an open appointment book

Salons and barbersFinding

72% of salon websites take bookings online. 42% say what happens if you cancel.

Most independent salons and barbershops already have the hard part: 72% of 193 sites let a client book a chosen stylist online. What sits around that button is thin. We set the booking button beside each answer a client needs before pressing it, one pair at a time.

Oct 15, 2026 · 4 min

A stylist in a black apron smiles at a client with curly hair in a round salon mirror while talking through a new cut

Wedding venuesPitch playbook

The intake worksheet: nine questions to ask a wedding venue owner on the first call

A worksheet for the first call with an independent wedding venue: the nine questions couples ask, what to ask the owner for each one, the wording that answers it on the page, and the share of the 191 venue sites we studied that leave it out.

Every post

October 2026

Meet Clikiti Research: open data on how small-business websites treat the people who use them

The walk-in pitch: selling a salon website at the front desk

72% of salon websites take bookings online. 42% say what happens if you cancel.

The intake worksheet: nine questions to ask a wedding venue owner on the first call

The inquiry email couples write because 91% of venue sites don't show open dates

Take the class first: a field-visit playbook for pitching an independent gym

Four kinds of gym, four different gaps: a scouting report on 165 gym websites

The fine print audit: what 185 mover websites put in writing before you book

The pitch deck in five slides: selling a website to a moving company owner

What the FTC Funeral Rule asks of price lists, and what 175 funeral home websites do

The letter: how to write to an independent funeral director about their website

Personal, commercial, Medicare: three kinds of insurance agency, three websites

The referral partner pitch: reaching an insurance agency through a client you already have

The season calendar: which website fix to pitch a landscaping company, month by month

The quote request form, specified: what a landscaping company should ask, and what to skip

Line by line: ten patient questions on optometry websites, from 86% down to 7%

The two-week pilot: a fixed-scope website offer for an independent optometrist

Method note: how we judged referral, insurance and price on 148 clinic sites

Ten questions for the first call with a physical therapy clinic owner

Real estate websites trail law firms on licences and fees

The agent page, measured: a spec for the 80% of sites with no licence number

Field guide: the menu as a phone sees it, on 180 restaurant websites

The audit recording: a five-minute screen video for a restaurant owner

Teardown: the med spa site that answers all nine client questions

Copy deck: the med spa consultation page, block by block

87% of accountant websites show no price: eight numbers from 158 practices

The one-page scope: what to send a small accounting firm after the first call

Inspection report: nine homeowner questions, graded across 155 pest control websites

The safety page 62% of pest control websites don't have, before and after

Six beliefs about vet clinic websites, checked against 138 clinics

Three cold emails to a vet clinic owner, each built on one number

The 10-minute audit: ten checks to run on a contractor's website from your phone

Before and after: the emergency-first home page for an independent contractor

Repair shop, tire shop, body shop, car lot: where their websites part ways

Talk track: getting an independent repair shop to put its prices online

The eight questions clients ask a law firm website, ranked by how often they're answered

Build sheet: the insurance page 72% of dental practice websites don't have

Only 9% of private school websites let a parent reach a person in one tap

4 in 5 private school websites fail a basic readability test

Only 28% of dental practice websites say which insurance they take

Most small law firm websites can't tell a client whether anyone will answer tonight

One stat. One pitch. Every Tuesday.