Industry

Gyms and studios

165 independent gyms and studios websites scanned, median score 80/100. Every post and report for agencies who sell to this industry.

Q4 202680median

The report

The State of Independent Gym Websites 2026

165 sites · median 80/100 · PDF, CSV and JSON

Gyms and studiosPitch playbook

Take the class first: a field-visit playbook for pitching an independent gym

Gym owners spend their day on the floor, not in their inbox. This playbook sells a gym its website the way a member finds it: check the site from the car park, book the intro through it, take the class, then talk to the owner with one page in hand. Built on four numbers from our study of 165 gym and studio websites.

Oct 15, 2026 · 5 min

After the last class, a web agency owner turns a laptop toward a gym owner at the front desk of a small gym

Gyms and studiosFinding

Four kinds of gym, four different gaps: a scouting report on 165 gym websites

We read 165 independent gym and studio websites the way a would-be member does. CrossFit boxes publish their timetable, boxing gyms hide the price, studios name their teachers and almost nobody says where to park. One scouting report per kind of gym, with the gap to pitch.

Oct 15, 2026 · 5 min

A coach crouches beside a new member to show her a kettlebell lift on the black rubber floor of a small gym

The Clikiti Research Brief

One stat. One pitch. Every Tuesday.

A finding from our scans, what it means for the agencies selling to that industry, and the line to open a pitch with. Free.