{
  "title": "The State of Independent Med Spa Websites 2026",
  "edition": "2026-Q4",
  "period": "Q4 2026",
  "sample": false,
  "source": "corpus",
  "note": "Aggregates computed from automated scans. No individual site is identified.",
  "url": "https://clikiti.com/research/medspa/2026-q4",
  "scannedAt": "2026-10-15T12:27:02.594Z",
  "publishedAt": "2026-10-15T12:18:52.348Z",
  "modifiedAt": "2026-10-15T12:27:13.824Z",
  "license": "CC BY 4.0",
  "licenseUrl": "https://creativecommons.org/licenses/by/4.0/",
  "attribution": "Free to use and cite under CC BY 4.0. Credit Clikiti with a link.",
  "citation": "Clikiti. (2026, October 15). The state of independent med spa websites 2026 (Q4 2026) [Report]. https://clikiti.com/research/medspa/2026-q4",
  "audience": "Web agencies and freelancers selling to independent med spas, cosmetic dermatology practices, laser clinics and injector-led boutiques",
  "sampleSize": 194,
  "marginOfErrorPts": 7,
  "medianScore": 75,
  "meanScore": 75,
  "meanQuestionsAnswered": 5.1,
  "questionCount": 9,
  "findings": [
    "Only 34% of the 194 independent med spa and aesthetic clinic websites we scanned show any treatment price: per unit, per syringe, per session or a starting price.",
    "A typical site answers five of the nine questions clients ask before choosing (mean 5.1).",
    "The median overall score is 75 out of 100 (mean 75).",
    "The least-answered questions are \"What will it cost?\" (34%), \"Is it safe, and how long will I look treated?\" (42%) and \"Is a doctor overseeing this?\" (44%).",
    "The best-answered are \"Can I book without calling?\" (87%) and \"Who will be doing my treatment?\" (71%).",
    "Injector-led boutiques and aesthetic nurse practices have the highest median score (76), against 75 for independent med spas, 75 for laser and skin clinics and 74 for cosmetic dermatology.",
    "87% fail \"Text contrast passes 4.5:1\" (WCAG 1.4.3).",
    "77% fail \"Loads in under 2.5 s on a phone\" (Core Web Vitals · LCP).",
    "59% fail \"MedicalBusiness, MedicalClinic, Physician or DaySpa structured data\" (Schema.org · MedicalBusiness)."
  ],
  "questions": [
    {
      "id": "price",
      "question": "What will it cost?",
      "label": "A treatment price or a \"from\" price shown",
      "standard": "Client question 1",
      "passPct": 34,
      "bySegment": {
        "spa": 41,
        "derm": 13,
        "laser": 36,
        "inj": 44
      }
    },
    {
      "id": "safety",
      "question": "Is it safe, and how long will I look treated?",
      "label": "Downtime, recovery or side effects explained",
      "standard": "Client question 8",
      "passPct": 42,
      "bySegment": {
        "spa": 48,
        "derm": 35,
        "laser": 38,
        "inj": 42
      }
    },
    {
      "id": "director",
      "question": "Is a doctor overseeing this?",
      "label": "A physician is named as medical director or lead doctor",
      "standard": "Client question 4",
      "passPct": 44,
      "bySegment": {
        "spa": 45,
        "derm": 80,
        "laser": 23,
        "inj": 23
      }
    },
    {
      "id": "gallery",
      "question": "What results can I expect?",
      "label": "Before-and-after photos of real results",
      "standard": "Client question 5",
      "passPct": 45,
      "bySegment": {
        "spa": 53,
        "derm": 41,
        "laser": 38,
        "inj": 44
      }
    },
    {
      "id": "consult",
      "question": "Can I talk to someone first?",
      "label": "A consultation is offered",
      "standard": "Client question 7",
      "passPct": 52,
      "bySegment": {
        "spa": 62,
        "derm": 22,
        "laser": 72,
        "inj": 51
      }
    },
    {
      "id": "finance",
      "question": "Can I spread the cost?",
      "label": "Financing or a membership plan offered",
      "standard": "Client question 6",
      "passPct": 65,
      "bySegment": {
        "spa": 74,
        "derm": 59,
        "laser": 46,
        "inj": 74
      }
    },
    {
      "id": "reviews",
      "question": "Do other clients vouch for you?",
      "label": "Reviews marked up, in a widget or quoted",
      "standard": "Client question 9",
      "passPct": 68,
      "bySegment": {
        "spa": 80,
        "derm": 63,
        "laser": 59,
        "inj": 60
      }
    },
    {
      "id": "provider",
      "question": "Who will be doing my treatment?",
      "label": "Who treats you is named, with a clinical credential (MD, DO, NP, PA, RN)",
      "standard": "Client question 3",
      "passPct": 71,
      "bySegment": {
        "spa": 73,
        "derm": 96,
        "laser": 41,
        "inj": 70
      }
    },
    {
      "id": "book",
      "question": "Can I book without calling?",
      "label": "Treatments or a consultation can be booked online",
      "standard": "Client question 2",
      "passPct": 87,
      "bySegment": {
        "spa": 91,
        "derm": 83,
        "laser": 87,
        "inj": 84
      }
    }
  ],
  "technical": [
    {
      "id": "con",
      "label": "Text contrast passes 4.5:1",
      "standard": "WCAG 1.4.3",
      "failPct": 87,
      "bySegment": {
        "spa": 89,
        "derm": 91,
        "laser": 95,
        "inj": 72
      }
    },
    {
      "id": "lcp",
      "label": "Loads in under 2.5 s on a phone",
      "standard": "Core Web Vitals · LCP",
      "failPct": 77,
      "bySegment": {
        "spa": 85,
        "derm": 41,
        "laser": 87,
        "inj": 93
      }
    },
    {
      "id": "schema",
      "label": "MedicalBusiness, MedicalClinic, Physician or DaySpa structured data",
      "standard": "Schema.org · MedicalBusiness",
      "failPct": 59,
      "bySegment": {
        "spa": 50,
        "derm": 59,
        "laser": 69,
        "inj": 63
      }
    },
    {
      "id": "alt",
      "label": "Images have text descriptions",
      "standard": "WCAG 1.1.1",
      "failPct": 18,
      "bySegment": {
        "spa": 8,
        "derm": 28,
        "laser": 21,
        "inj": 21
      }
    }
  ],
  "segments": [
    {
      "id": "spa",
      "name": "Independent med spas",
      "sites": 66,
      "median": 75,
      "weakPct": 2
    },
    {
      "id": "derm",
      "name": "Cosmetic dermatology",
      "sites": 46,
      "median": 74,
      "weakPct": 4
    },
    {
      "id": "laser",
      "name": "Laser and skin clinics",
      "sites": 39,
      "median": 75,
      "weakPct": 0
    },
    {
      "id": "inj",
      "name": "Injector-led boutiques and aesthetic nurse practices",
      "sites": 43,
      "median": 76,
      "weakPct": 0
    }
  ],
  "agencyProblems": [
    {
      "id": "con",
      "label": "Text contrast passes 4.5:1",
      "standard": "WCAG 1.4.3",
      "failPct": 87,
      "fix": "Raise text contrast to at least 4.5:1 in the theme: pale taupe on cream and white on photographs are the usual failures.",
      "pitch": "The soft palette makes parts of the site hard to read, and it is a WCAG failure.",
      "effort": "Quick fix"
    },
    {
      "id": "lcp",
      "label": "Loads in under 2.5 s on a phone",
      "standard": "Core Web Vitals · LCP",
      "failPct": 77,
      "fix": "Resize and compress the hero video or image and the gallery, defer booking and chat scripts, aim for under 2.5 s on a phone.",
      "pitch": "Your home page takes several seconds to appear on the phone where clients compare you with two other practices.",
      "effort": "Build"
    },
    {
      "id": "price",
      "label": "A treatment price or a \"from\" price shown",
      "standard": "Client question 1",
      "failPct": 66,
      "question": "What will it cost?",
      "fix": "Publish the price the practice already quotes on the phone: neurotoxin per unit, filler per syringe, laser and facials per session or package, or a \"from\" price for each treatment.",
      "pitch": "The first thing a client wants to know is what it costs, and your site makes her book a consultation to find out.",
      "effort": "Content"
    },
    {
      "id": "schema",
      "label": "MedicalBusiness, MedicalClinic, Physician or DaySpa structured data",
      "standard": "Schema.org · MedicalBusiness",
      "failPct": 59,
      "fix": "Add MedicalBusiness (or MedicalClinic or DaySpa) structured data with the address, phone, hours and the physician.",
      "pitch": "Search engines and assistants have to guess what kind of practice you are and where you are.",
      "effort": "Quick fix"
    },
    {
      "id": "safety",
      "label": "Downtime, recovery or side effects explained",
      "standard": "Client question 8",
      "failPct": 58,
      "question": "Is it safe, and how long will I look treated?",
      "fix": "On each treatment page, say how long the treatment takes, the usual downtime and the common side effects, and link the aftercare instructions.",
      "pitch": "Clients plan treatments around work and events. Your site never says how long they will look treated.",
      "effort": "Content"
    }
  ]
}